ABOUT US
HOW DO WE DEFINE OURSELVES?
Our Purpose and the Philosophy Behind Satori: State of Satori is more than just a clothing brand—it’s a lifestyle rooted in the transformative power of self-discovery. "Satori," a Japanese term for enlightenment, inspires everything we create. We design streetwear that embodies the journey toward balance, individuality, and inner peace, blending bold, modern aesthetics with timeless cultural elements. Each piece tells a story, a reminder to embrace your path and express your true self unapologetically.
Through innovative designs and meaningful craftsmanship, we strive to create a bridge between style and self-awareness, empowering individuals to stand out while staying grounded.
HOW DO WE DEFINE OUR AUDIENCE?
Their Identity and Connection to Satori:
Our audience is a community of modern explorers—creatives, dreamers, and change-makers. They are bold, expressive, and deeply connected to the meaning behind what they wear. They see clothing not just as a trend but as an extension of their values, personality, and vision.
For these trailblazers, State of Satori represents more than fashion; it is a canvas for their individuality, a statement of their belief in balance, growth, and self-expression.
WHY SHOULD AUDIENCES BE INTERESTED?
The Identity We Reflect and the Necessity We Fulfill:
In a world of fleeting trends and conformity, our audience craves authenticity and meaning. They seek clothing that resonates with their personal narratives, garments that are both unique and reflective of their inner journey.
State of Satori answers this call with designs that are as distinct as the individuals who wear them. Each piece is inspired by the harmony of opposites, like the interplay of red and blue koi fish—a reminder that growth comes from embracing every part of ourselves.
WHY SHOULD OUR CATEGORY BE INTERESTED?
The Need We Cater To:
Fashion is evolving toward deeper connections with culture and individuality. The streetwear community, in particular, demands authenticity and purpose from brands. State of Satori fills this gap by infusing meaning into every design.
We merge the energy of contemporary streetwear with the timeless philosophy of "Satori," offering something truly unique: wearable art that reflects the human experience and inspires self-expression.
OUR BRAND PURSUIT
STOP: Creating for the sake of trends alone.
START: Designing with intention, where each garment carries a story and a message.
CONTINUE: Celebrating individuality and self-discovery in all aspects of our brand.
OUR VALUES
Authenticity, connection, and innovation are at the heart of everything we do.
We are committed to creating designs that inspire confidence and self-awareness, blending cultural inspiration with modern aesthetics. Our vision is to foster a movement where individuality thrives, and every person feels empowered to embrace their unique journey.
State of Satori is not just clothing—it’s a state of mind.